Client: DCS Audio
Project Title: Making dCS Lina

Objective:
This commercial aimed to highlight the precision and expertise behind DCS Audio’s engineering process. The sound design was a crucial element in conveying the craftsmanship, innovation, and technological excellence that goes into creating DCS Audio’s products. The goal was to immerse the audience in the meticulous process of product creation, from initial engineering to the final sound output, reflecting DCS Audio’s commitment to quality and precision.

Sound Design Approach:
The sound design took center stage in bringing the engineering process to life, immersing the viewer in the tactile and auditory experience of crafting premium audio products. The commercial began with subtle, mechanical sounds that suggested the careful assembly of components—light clicks, the hum of machinery, the soft scraping of tools on metal, and the precise insertion of parts into place. These sounds were carefully layered to create a sense of focus and craftsmanship.

As the commercial progressed, the soundscape evolved to reflect the refinement of the product. For instance, as different stages of the engineering process were showcased, we introduced more complex and polished sounds. These included the smooth whirring of high-tech equipment, the faint buzz of a soldering iron, and the delicate placement of fine electronics, all contributing to a sense of technical precision.

The sound of the product being tested was key to showcasing DCS Audio’s commitment to excellence. We used high-fidelity audio cues to simulate the testing of the products, such as the resonating sounds of sound systems in use—deep, rich bass, crisp treble, and clean, precise soundscapes that reflected the product’s output. These sounds illustrated the superior quality of the final product, giving the audience an auditory experience that mirrored the visual craftsmanship of the engineering process.

Logo Animation Sound Design:
The commercial concluded with the DCS Audio logo animation. The audio cue here was simple yet impactful—an electronic hum that subtly emphasized the technological sophistication of the brand. It reinforced the idea of innovation and cutting-edge engineering, leaving the audience with a lasting impression of precision and quality.

Tone and Style:
The sound design was technical, clean, and precise, reflecting the brand’s commitment to engineering excellence. It was designed to evoke a sense of craftsmanship and innovation, focusing on the meticulous details that go into creating a premium audio product.

Technical Delivery:

• Delivered in stereo and 5.1 surround sound formats for TV and digital platforms.
• Adhered to broadcast loudness standards and mixed to ensure clarity and balance.

Timeline:

• First sound pass: 02/06/2024
• Final mix and approval: 27/06/2024